AI Product Launch Film. How We Taught the UK to Love an AI Pet.
An AI pet that learns your emotions, offers comfort, and reduces anxiety? It sounds like science fiction, but with Moflin, CASIO has made it a reality.
In a world where connection matters more than ever, our task was to launch this emotionally intelligent AI companion for UK audiences. The question at the heart of our work: how do you make cutting-edge AI tech feel less like a gadget and more like a companion?
The brief was clear: following its success in Japan, CASIO needed a product launch campaign to translate Moflin’s unique appeal for a UK launch.
To do this, we targeted the UK's most forward-thinking consumers - Gen Z and Millennials - with every aspect of the campaign, from creative to strategy, engineered specifically for them.
With this target audience, our campaign needed to position Moflin as a partner in navigating everything from the pressures of hustle culture to the need for a quiet moment of self-care.
The core challenge was to move beyond a tech demonstration and forge a genuine emotional bond, showing Moflin not as a product, but as a true companion.
Moflin is not just a pet – it is a smart comfort companion designed to soothe and adapt to your life.Casio UK
We built our creative on a foundation of empathy, translating Moflin’s technical capabilities into tangible emotional benefits. Every decision, from casting actors who reflected the target audience to the soft, warm visual style, was made to show Moflin as the solution to the pressures of modern life—a smart companion that soothes and adapts to you.