Big news for tiny-shades as CALLING Nabs Six Fashion Film Award Nominations.

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Celebration time! Our film CALLING, with the tiny sunglasses brand CHRISTIANAHJONES, has been honoured with not one, not two, but six award nominations at the New York, Berlin and London Fashion Film Festivals.

Filmed in late 2022 and unveiled in March 2023, CALLING marked the rebrand of CHRISTIANAHJONES, spotlighting their iconic shades famously worn by Beyonce, Billie Eilish, and Millie Bobby Brown. The project was spearheaded by the creative Malachi Hamilton, directed by Jack Bailey, and produced by Luba Shramko, but altogether over 20 people worked on this project.

Nominations Include:

πŸ† Best Editing at New York Fashion Film Festival (Nomad Edit, Beth Roberts)

πŸ† Best Cinematography at New York Fashion Film Festival (Jack Bailey, Tasha Duursma)

πŸ† Best Emerging Talent, Design at New York Fashion Film Festival (Charlie Speak)

πŸ† Best Direction at Berlin Fashion Film Festival (Jack Bailey)

πŸ† Best Experimental at Berlin Fashion Film Festival (Jack Bailey, Tasha Duursma)

πŸ† Best Hair at London Fashion Film Festival (Justin Hamilton, Fey Carla Adediji)


Award-Winning Sunglasses Film

The film campaign is a part of Gramafilm’s Magazine initiative, which provides our creative team with an opportunity to work on passion projects, telling stories that would otherwise be left untold. Founded off the back of a desire to showcase new collaborations with community heroes, charities and trailblazing creatives, it is about partnering with people the team admires, giving these heroes the resources to share their voice.

The shoot was like being at the annual family bbq but cold. Everyone was like family but professionals and sooo good. Seeing the project shot was surreal.

Tianah Hodding – Founder, CHRISTIANAHJONES

Gramafilm Team on Set