Calling – the latest in a series of campaigns celebrating the women behind CHRISTIANAHJONES, Tianah Hodding.
Tiny Shades Fashion Film
Despite the A-list fanbase (Beyonce, Lizzo, Bella Hadid) CHRISTIANAHJONES was launched on Depop in 2017 and is still run solely by fashion entrepreneur Tianah Hodding.
With self-belief driving her success, CALLING speaks to a desire to be yourself: breaking free of societal constructs and stepping out of what you know, for the version you dare to be.
The film campaign is a part of Gramafilm’s Magazine initiative, which provides their creative team with an opportunity to work on passion projects, telling stories that would otherwise be left untold. You can read more about here.
The shoot was like being at the annual family bbq but cold. Everyone was like family but professionals and sooo good. Seeing the project shot was surreal.
Tianah Hodding – Founder, CHRISTIANAHJONES