Bespoke visuals and animations for McLaren launch-event at Europe’s largest 8K screen array, The Outernet.
Client
McLaren
What we did
Brief
Brief
Turn McLaren's online Artura Spider launch into a physical, head-turning experience in central London.
Approach
Approach
What works on a laptop screen doesn't automatically work at 8K, 30 metres wide. We re-engineered our launch cinematography and built bespoke new animation specifically for The Outernet's giant multi-screen array.
We helped launch McLaren's latest Artura Spider, with an experiential take-over of The Outernet, Tottenham Court Road - Europe's largest screen array.
We adapted our Launch Film & Product Film to work across their five 8k screens, bringing McLaren to life in London's most visited attraction.
With stakeholders, influencers (Tinie Tempah, Reggie Yates etc.) & Key Opinion Formers (KOFs) in attendance, we made sure we helped launch the McLaren in style.