Supercar Launch Campaign. McLaren’s Next Generation, The Artura Spider.
Client
McLaren
What we did
Brief
Brief
Launch the Artura Spider globally, rebuilding buyer confidence after previous delays, cutting through a crowded supercar market, and sustaining interest beyond launch.
Approach
Approach
Too often, supercars are sold on style over substance. We showed what it truly feels like to drive a McLaren - capturing real driver reactions in our launch film. Balanced with social cuts, photography & beautifully animated spec-focused product film,
Results
Results
1.2M views. McLaren's Q3 2024 sales rose 55%, with Artura Spider volumes up 28% YoY, consistently outselling the coupe and restoring buyer confidence.
500k
Views in first week
24
Regions
500+
hrs of footage
Global Supercar Campaign
Born and raised on the track, British supercar manufacturer McLaren produce the world's most advanced performance cars. As the lead agency, we created a global campaign to launch the new Artura Spider.
Featuring Launch Film, Product Film, Social Campaign & Photography.
McLaren Launch Advert
Set against the Croatian coastline, our launch advert embodies the effortless adaptability of the Artura Spider. Seamlessly combining the drama of a convertible with the power & performance of a coupe.
Letting the Artura Spider speak for itself.
Filming raw emotions behind the wheel, we ditched scripted scenes for authentic reactions to the car's capabilities. Our goal: showcase visceral experiences, transporting viewers right into the driver's seat.
Shifting Gears
Forget the usual spider launches. The McLaren Artura Spider boasts track-ready, coupe-level power rarely seen in convertibles before. We went beyond the idyllic landscapes and luxurious lifestyle, showcasing the uncompromising performance of the Artura Spider - complete with drifting and all.
Supercar Product Film
Inspired by its sleek, sculpted design, our product film translates the Artura’s innovative features into visually stunning, smooth showcases. These globally-distributed films were featured in-store and online, spanning social media, YouTube, websites, and showrooms.
The product film captures the sleek design of the Artura, highlighting its liquid, reflective surface and curved contours, enhanced by carefully crafted lighting. Camera movement also glides with the same fluid motion that defines the car's design, accentuating the liquid lighting.
These captivating visual stories, designed to work with or without sound, showcase the Artura's brilliance across socials & showrooms. Like McLaren's "Form Follows Function" philosophy, our product animations are a study of modern, technical elegance.
Supercar Product Photography
Continuing the clean aesthetic established in our product film, the car's sleek lines, dramatic contrast, and precise framing are mirrored perfectly in the product photography. Bathed in the same light, every image allows the beautiful design of the Artura to speak for itself.
Just like the film, we opted for a raw and visceral approach – no props could ever compete with the inherent excitement of this car.
McLaren BTS
McLaren ASMR
Supercar Social Sustainment
Alongside our launch & product film, we shot social first content. An integral part of campaign from kick-off, we planned & considered our social plan from day one.
Making sure we get the most out of the shoot.
Discover more behind the scenes with our McLaren Artura Spider BTS.
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