Let’s Keep the Conversation Going. The next steps in your YouTube success.

👋 Thanks for Joining Us - From Gramafilm & School of Social.

We hope you enjoyed the discussion and left inspired to take your YouTube strategy further. If you’d like to stay in touch, explore collaboration, or ask a follow-up question - you’re in the right place.

With 2.5 billion people using it every month, YouTube is now the UK's #2 media destination (overtaking Netflix in June).
Yet from both the creative (Gramafilm) and strategy (School of Social) sides, we've seen brands that are either hesitant to invest or getting it wrong. Together, we're looking to help brands solve this.

2.5Bn
Users Every Month

87%
Buy after seeing a product on YouTube

122M
Daily Users

Offerings

💡 How We Can Help

Our offerings combine strategic clarity from School of Social with world-class creative and production from Gramafilm, giving you practical, actionable solutions to grow your channel, engage audiences, and make the platform work for your brand.

Whether you’re looking for a diagnostic of your current performance, a scalable content blueprint, or a fast-turnaround pilot, these packages are built to meet you where you are and help you take the next step on YouTube.

01. YouTube Health Check

A fast, expert diagnostic of how your channel is performing — and where you can improve.

✅ Strategy audit by School of Social

✅ Creative and production review by Gramafilm

✅ Performance analysis with clear next steps

Best for: Marketing and content teams seeking clarity

Timeline: 2–3 weeks

Output: One co-authored report with strategic and creative recommendations

Book Call

01. YouTube Health Check

A fast, expert diagnostic of how your channel is performing — and where you can improve.

✅ Strategy audit by School of Social

✅ Creative and production review by Gramafilm

✅ Performance analysis with clear next steps

Best for: Marketing and content teams seeking clarity

Timeline: 2–3 weeks

Output: One co-authored report with strategic and creative recommendations

Book Call

03. Format & Content Blueprint

Build a scalable YouTube approach that makes your content work harder.

  • Audience-first content strategy
  • Format architecture and upload rhythm
  • Creative development by Gramafilm
  • Discovery and retention tactics

Best for: Teams planning a refresh or relaunch

Timeline: 3–4 weeks

Output: Bespoke YouTube content playbook

04. YouTube Content Pilot

Put strategy into action through a focused, fast-turnaround test.

  • Strategy by School of Social
  • Production by Gramafilm
  • Optimised for YouTube best practice
  • Post-launch performance check-in

Best for: Brands ready to test, learn, and build momentum

Timeline: 3–4 weeks

Output: 1 hero video, 2–3 Shorts/social cutdowns, and insights summary

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Founded in 2008 by James Morton-Haworth, Gramafilm is a creative production studio partnering with the world’s most iconic brands to amplify influence, build trust, and accelerate growth.

A long-term creative partner to YouTube since 2010, Gramafilm has produced branded content that shape how the world sees the platform - spanning creator collaborations, OOH, and always-on content. Its branded work for YouTube, Red Bull, and Android has earned hundreds of millions of organic views, proving that when creativity meets purpose, audiences respond.

Founded by Kineta Kelsall, School of Social helps brands navigate the fast-changing world of social strategy - understanding how audiences think, feel, and act online, and turning that insight into strategies that drive real connection.

With over a decade of experience in social strategy, Kineta and her team have helped brands like JD Sports grow one of the UK’s most successful branded YouTube channels. From planning frameworks to channel blueprints, School of Social gives teams the clarity and confidence to grow with purpose.