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👋 Thanks for Joining Us.

We hope you enjoyed the discussion and left inspired to take your YouTube strategy to the next level. If you’d like to stay in touch, explore collaboration, or ask a follow-up question - you’re in the right place.

With 2.5 billion people actively using it every month, YouTube is now the UK's #2 media destination (overtaking Netflix in June).
From both the creative (Gramafilm) and strategy (School of Social) perspectives, we see huge opportunities for brands to harness YouTube’s reach and storytelling power. Together, we're looking to help brands solve this.

2.5Bn
Active Users Every Month

87%
Buy after seeing a product on YouTube

122M
Daily Visitors

Youtube

Our Solutions

Whether you’re looking for a diagnostic of your current performance, a scalable content blueprint, or a fast-turnaround pilot, these packages are built to meet you where you are and help you take the next step on YouTube.

01. YouTube Health Check

Why you should do it

Your YouTube channel is a key brand touchpoint, but it’s often under‑optimised or mis‑aligned. A full audit reveals what’s working, what isn’t, and how to make it a stronger driver of growth, engagement, and audience connection.

What we offer

  • Combining Gramafilm’s storytelling and production expertise with School of Social’s strategy, we review your channel end-to-end - from brand expression and content performance to audience engagement and growth opportunities.

What you get:

Clear insights, actionable recommendations, and a roadmap to improve reach, engagement, and brand impact - ready to move from audit to action.

01. YouTube Training

Why you should do it

Struggling to make your existing YouTube content work harder? This solution helps you get more value from what you already have, optimising content to build momentum, improve engagement, and drive stronger audience connection, without starting from scratch.

What we offer

Combining Gramafilm’s creative storytelling and content production with School of Social’s audience-first strategy and social expertise, we work with your existing content to create a clear, scalable YouTube approach.

What you get:

Clear insights, actionable recommendations, and a roadmap to improve reach, engagement, and brand impact - ready to move from audit to action.

03. Format & Content Blueprint

Why you should do it

Struggling to make your existing YouTube content work harder? This solution helps you get more value from what you already have, optimising content to build momentum, improve engagement, and drive stronger audience connection, without starting from scratch.

What we offer

Combining Gramafilm’s creative storytelling and content production with School of Social’s audience-first strategy and social expertise, we work with your existing content to create a clear, scalable YouTube approach.

What you get

A bespoke YouTube content playbook including strategy, channel structure, and sample creative - giving your team a clear roadmap to make your content work harder, smarter, and more consistently.

04. YouTube Content Pilot

Why you should do it

Need to turn strategy into action and build momentum fast? This quick-turnaround pilot helps you bring an idea (or existing content) to life - testing what works creatively and strategically before scaling.

What we offer

Combining Gramafilm’s creative production and storytelling with School of Social’s audience and strategy expertise, we deliver a focused content sprint designed to test, learn, and optimise.

What you get

A high-impact content test - including one full-length asset, 2–3 cutdowns, and a short insights summary - giving you proof of concept, actionable learnings, and a clear path to scale.

01. YouTube Health Check

Why you should do it

Your YouTube channel is a key brand touchpoint, but it’s often under‑optimised or mis‑aligned. A full audit reveals what’s working, what isn’t, and how to make it a stronger driver of growth, engagement, and audience connection.

What we offer

Combining Gramafilm’s storytelling and production expertise with School of Social’s strategy, we review your channel end-to-end - from brand expression and content performance to audience engagement and growth opportunities.

  • Review brand alignment and tone
  • Audit content quality, formats, and storytelling
  • Analyse audience engagement and performance
  • Assess platform optimisation and discovery
  • Identify opportunities for new content, campaigns, or formats

What you get:

Clear insights, actionable recommendations, and a roadmap to improve reach, engagement, and brand impact - ready to move from audit to action.

01. YouTube Training

Why you should do it

Struggling to make your existing YouTube content work harder? This solution helps you get more value from what you already have, optimising content to build momentum, improve engagement, and drive stronger audience connection, without starting from scratch.

What we offer

Combining Gramafilm’s creative storytelling and content production with School of Social’s audience-first strategy and social expertise, we work with your existing content to create a clear, scalable YouTube approach.

  • Define channel purpose and assess existing content against strategy
  • Build format architecture and upload rhythm to drive momentum
  • Develop creative treatments and visual concepts for 2–3 scalable content formats
  • Recommend tactics to improve discovery, retention, and repurpose existing content
  • Provide actionable guidance to maximise the impact of what you already have

What you get:

Clear insights, actionable recommendations, and a roadmap to improve reach, engagement, and brand impact - ready to move from audit to action.

01. YouTube Health Check

A fast, expert diagnostic of how your channel is performing — and where you can improve.

✅ Strategy audit by School of Social

✅ Creative and production review by Gramafilm

✅ Performance analysis with clear next steps

Best for: Marketing and content teams seeking clarity

Timeline: 2–3 weeks

Output: One co-authored report with strategic and creative recommendations

Book Call

01. YouTube Health Check

A fast, expert diagnostic of how your channel is performing — and where you can improve.

✅ Strategy audit by School of Social

✅ Creative and production review by Gramafilm

✅ Performance analysis with clear next steps

Best for: Marketing and content teams seeking clarity

Timeline: 2–3 weeks

Output: One co-authored report with strategic and creative recommendations

Book Call

03. Format & Content Blueprint

Build a scalable YouTube approach that makes your content work harder.

  • Audience-first content strategy
  • Format architecture and upload rhythm
  • Creative development by Gramafilm
  • Discovery and retention tactics

Best for: Teams planning a refresh or relaunch

Timeline: 3–4 weeks

Output: Bespoke YouTube content playbook

04. YouTube Content Pilot

Put strategy into action through a focused, fast-turnaround test.

  • Strategy by School of Social
  • Production by Gramafilm
  • Optimised for YouTube best practice
  • Post-launch performance check-in

Best for: Brands ready to test, learn, and build momentum

Timeline: 3–4 weeks

Output: 1 hero video, 2–3 Shorts/social cutdowns, and insights summary

Ask A Question

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Founded in 2008 by James Morton-Haworth, Gramafilm is a creative production studio partnering with the world’s most iconic brands to amplify influence, build trust, and accelerate growth.

A long-term creative partner to YouTube since 2010, Gramafilm has produced branded content that shape how the world sees the platform - spanning creator collaborations, OOH, and always-on content. Its branded work for YouTube, Red Bull, and Android has earned hundreds of millions of organic views, proving that when creativity meets purpose, audiences respond.

Founded by Kineta Kelsall, School of Social helps brands navigate the fast-changing world of social strategy - understanding how audiences think, feel, and act online, and turning that insight into strategies that drive real connection.

With over a decade of experience in social strategy, Kineta and her team have helped brands like JD Sports grow one of the UK’s most successful branded YouTube channels. From planning frameworks to channel blueprints, School of Social gives teams the clarity and confidence to grow with purpose.

01. YouTube Health Check

Why you should do it

Your YouTube channel is a key brand touchpoint, but it’s often under‑optimised or mis‑aligned. A full audit reveals what’s working, what isn’t, and how to make it a stronger driver of growth, engagement, and audience connection.

What we offer

Combining Gramafilm’s storytelling and production expertise with School of Social’s strategy, we review your channel end-to-end - from brand expression and content performance to audience engagement and growth opportunities.

  • Review brand alignment and tone
  • Audit content quality, formats, and storytelling
  • Analyse audience engagement and performance
  • Assess platform optimisation and discovery
  • Identify opportunities for new content, campaigns, or formats

What you get:

Clear insights, actionable recommendations, and a roadmap to improve reach, engagement, and brand impact - ready to move from audit to action.