Let’s Keep the Conversation Going.

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👋 Thanks for Joining Us.

We hope you enjoyed the event and left inspired to take your YouTube strategy and content to the next level. If you’d like to stay in touch, explore collaboration, or ask a follow-up question - you’re in the right place.

With 2.5 billion people actively using it every month, YouTube is now the UK's #2 media destination (overtaking Netflix in June).
From both the creative (Gramafilm) and strategy (School of Social) perspectives, we see huge opportunities for brands to harness YouTube’s reach and storytelling power. Together, we're looking to help brands solve this.

2.5Bn
Active Users Every Month

87%
Buy after seeing a product on YouTube

122M
Daily Visitors

YouTube Solutions

For Brands

Whether you’re looking for a diagnostic of your current performance, some training, a strategy for success, or a fast-turnaround pilot, these packages are built to meet you where you are and help you take the next step on YouTube.

YouTube, Hit Pause Illustrated Image

01. YouTube Audit

Why you should do it

It’s hard to grow a channel when you can’t see what’s holding it back. Our Audit cuts through the guesswork, showing you exactly what’s working, what isn’t, and where your biggest opportunities lie.

What we offer

We take a focused, expert review of your channel - examining your brand presence, content, audience behaviour, competitors, and optimisation - to give you a clear picture of how your channel is performing and why. You’ll walk away with a clear, data-informed understanding of your channel and a focused plan to help you grow with confidence.

  • Review brand alignment, tone of voice, and overall channel presence
  • Analyse content quality, formats, storytelling effectiveness, and production value
  • Assess audience behaviour, engagement patterns, and performance trends
  • Evaluate platform optimisation, keywords, SEO, and discoverability
  • Benchmark competitors and identify key market trends
  • Identify opportunities for new content, campaigns, or strategic formats

What you get

A written report that includes a full playback of findings, clear recommendations, and a practical next-steps roadmap that will inform your strategy.

Sounds Interesting? Let's Chat: info@gramafilm.com

YouTube, Expert Illlustration

02. YouTube Training Workshop

Why you should do it

Not sure where to start with optimising your YouTube channel or taking it to the next level? This workshop is the perfect place to begin. You’ll leave with the confidence and practical tools you need to understand what to do next and how to build a channel designed for real growth.

What we offer

A full or half-day bespoke YouTube Strategy Workshop designed to give your team the creative confidence and practical tools to grow on the channel. Through a mix of expert insight, hands-on exercises, frameworks, and real brand examples, your team will learn how to:

  • Understand YouTube’s role in brand strategy and the wider marketing funnel
  • Analyse your audience, competitors, and content landscape
  • Build a content strategy using proven frameworks (Hero / Hub / Hygiene)
  • Plan and develop creative that performs. Long-form to Shorts.
  • Optimise your channel: SEO, metadata, thumbnails, keywords Identify monetisation and ROI opportunities
  • Structure and manage effective creator partnerships

What you get

A training deck with all the frameworks, tools, and examples you need, hands-on exercises and worksheets to apply the learnings straight to your brand. Plus a recording or follow-up resource pack and practical templates for content planning, creator briefs, optimisation checklists, and measurement.

Sounds Interesting? Let's Chat: info@gramafilm.com

Cartoon teen on phone, blowing a bubble

03. YouTube Strategy & Playbook

Why you should do it

Need help making sense of your existing data and uncovering new insights? Do you have great data but don’t know what to do with it?

Your YouTube Strategy & Playbook becomes the blueprint for your entire channel. It creates a data-informed, audience-led foundation that guides what you make, how you show up, and how you grow.

What we offer

An actionable strategy that defines how your brand should use YouTube for maximum reach, impact, and long-term growth.

  • A clear strategic role for YouTube within your wider digital ecosystem
  • Audience and engagement strategies tailored to the viewers you want to attract
  • Content recommendations including playlists, pillars, series, and format guidance
  • Creative treatments and visual concepts for scalable, repeatable content
  • Optimisation and discoverability tactics (SEO, metadata, thumbnails, retention cues)
  • Practical, actionable guidance to elevate your channel’s performance immediately
  • Measurement framework

What you get

A bespoke strategy deck and supporting playbook that clearly outlines your channel vision, purpose, and growth plan.

Sounds Interesting? Let's Chat: info@gramafilm.com

Cartoon, Illustrated YouTube Home Page

04. YouTube Content Pilot

Why you should do it

Turning strategy into action can be daunting. The YouTube Content Pilot lets you test ideas, validate creative approaches, and build momentum quickly - giving your team a low-risk way to see what resonates, uncover opportunities, and generate actionable insights before scaling.

What we offer

Combining Gramafilm’s creative production and storytelling expertise with School of Social’s audience and strategy insights we’ll deliver a focused, high-impact content sprint. Our pilot approach is designed to test, learn, and optimise, ensuring every asset is both strategic and scalable:

  • Define the right theme, angle, and audience
  • Produce one premium, on-brand hero video with supporting Shorts or social cutdowns
  • Optimise creative for YouTube best practice and audience behaviour
  • Conduct a post-launch performance check-in with insights and next-step recommendations

What you get

A high-impact content test package that includes:

  • One full-length, hero video
  • 2–3 Shorts or social cutdowns
  • A concise insights summary

Sounds Interesting? Let's Chat: info@gramafilm.com

Ask A Question

Didn't get the chance to ask your question? No problem, send it over and we’ll get back to you!

Founded in 2008 by James Morton-Haworth, Gramafilm is a creative production studio partnering with the world’s most iconic brands to amplify influence, build trust, and accelerate growth.

A creative partner to YouTube since 2010, Gramafilm has produced branded content that shape how the world sees the platform - spanning creator collaborations, OOH, and always-on content. Its branded work for YouTube, Red Bull, and Android has earned hundreds of millions of organic views, proving that when creativity meets purpose, audiences respond.

Founded by Kineta Kelsall, School of Social helps brands navigate the fast-changing world of social strategy - understanding how audiences think, feel, and act online, and turning that insight into strategies that drive real connection and results.

With over 14 years of experience in social, Kineta and her team have helped brands like JD Sports build standout, scalable online identities across brand on social, influencer and paid. From strategic planning frameworks to channel blueprints, School of Social gives teams the clarity and confidence to make progress, feel empowered, and grow in a way that realistically works for their budgets and resource.