Android
Developer Challenge

Working together with Google, we created a global campaign highlighting the Android Developer Challenge (ADC), a competition for app developers.

Client

What we did

Design
Graphics
Web & Digital
Illustration
Animation
Print Materials
Product Design

Celebrate & spotlight ten Android Developer Challenge winners to drive further global developer acquisition. Then rethinking everything when the pandemic hit.

Rather than shelve months of filming when Covid pulled the in-person event, we adapted the series and its support materials to stand entirely on their own online, protecting Android's investment and the winners' moment.

Salvaged a cancelled flagship campaign, delivering the ten winner stories as a self-contained online series that still drove developer interest in the Challenge without an event behind it.

How it started

In late 2019, we started working on a series of films about the ADC programme. Ten winners would also receive our product design support and have their apps and journeys showcased at Google I/O 2020.

Then COVID happened

We had to rethink everything.

Stuck at home

We pivoted overnight to create new physical and digital content to capture the ADC spirit.

Android Developer Print Campaign

Zine of the times

Collaborating with leading journalists, illustrators and designers, we produced an eye-catching zine that could be posted around the world. We also made a digital version that received 500k hits in the first week alone.

Printed Android Magazine

Android Print Campaign

Illustrated Print Campaign

Android, Illustrated Print Campaign

Android Book Design - Spread

Gramafilm Illustration Android

Print Campaign - Android

Stila - Android Illustration

Android Brochure Design

Android Graphic Design - Gramafilm Agency

Android Print Interview Design

Book Design - Android

Android - Illustration Design, Gramafilm

Android Developer Challenge Booklet

Android Developer Challenge - Illustration

Gramafilm Illustration - Android

Zine Print Design, Android

Android Zine Spread

Matching the artwork to the concept of each app, we selected incredible illustrators based in South Korea, Canada, Spain, Israel, New Zealand, the United States, Denmark and Mexico.

Showcase in a box

ADC winners and technology influencers also received custom branded boxes we designed.

They featured the zine with bespoke collectable items that enhanced each story to recreate the live Google I/O experience.

Behind the scenes Android developer challenge

Two personal journeys

Alongside the launch video, we remotely created two short films interviewing developers at home.

We combined this footage with material shot earlier in the year and brought to life with bold and lively animations.

Eskke showcase film

Stila showcase film

Despite the global lockdown we delivered a memorable project.

Android Developer Challenge Infographic

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