Maker stories
The initial series showed app makers trekking through the mountains of Nepal, scuba diving in South Korea, bringing art to people in New York, robot fighting in Argentina and more.
Showing the world that anyone can be an app maker, we created a two-year, global campaign for Android.
Client
What we did
Brief
Brief
More developers = more apps, more innovation = more reasons to choose Android OS. Android's problem? People assumed coding was for technical backgrounds confined to offices. Our brief? Show the world anyone can be a app maker. Anywhere.
Approach
Approach
We found real app makers, not actors - people who didn't fit the tech mould, led by passion, not code - and turned their stories into a cinematic documentary series. Showing if it's possible for them, it's possible for you.
Result
Result
Racked up 2.3 million views, breaking the engagement records of previous Android developer campaigns - awarded 5 stars by The Drum.
Breaking down stereotypes
Too little is known about the creative lives of app makers. And we wanted to make their diverse backgrounds and dedication visible through film.
Android immediately fell in love with our idea, and together, we created a series of films and related content about their incredible community.
Life behind the tech
We selected 11 founders, product managers, designers and developers with unique stories to tell. Our mission was to follow real app makers engaging with their passions and show what they do when they step away from their computers.
Josefin Eklund | Neon light artist
Rosa Mei | Movement fanatic
The work with the #IMakeApps team was absolutely amazing.Jaehyung Daniel Lee – Scuba Diver
Jaehyung Daniel Lee | Scuba diver
The campaign was picked up by The Drum, receiving a 5* review.
We’ve now been full time on the road for a total of about 10 years.Sterling Udell – Senior software engineer , Android
Niek Bokkers | Adventurer
Sterling Udell | RV nomad
Expanding the Campaign
For every story captured, we designed and produced bespoke social media and digital content to engage wider audiences.
And to accompany Google’s Playtime 2018 in Berlin, we launched an expansive out-of-home advertising campaign across the city. The campaign was picked up by news outlets like The Drum, who gave it five star.
Android Video Production Partners
Since 2014, Gramafilm has been collaborating with Android to create captivating branded films, events, and challenges. Our award-winning Android campaigns have achieved over 85 million views and have reached audiences in more than 50 countries.
If you're eager to explore more of our exceptional Android projects, you can find them right here.
