Showing the world that anyone can be an app maker, we created a two-year, global campaign for Android.
Breaking down stereotypes
Too little is known about the creative lives of app makers. And we wanted to make their diverse backgrounds and dedication visible through film.
Android immediately fell in love with our idea, and together, we created a series of films and related content about their incredible community.
Life behind the tech
We selected 11 founders, product managers, designers and developers with unique stories to tell. Our mission was to follow real app makers engaging with their passions and show what they do when they step away from their computers.
Josefin Eklund | Neon light artist
Rosa Mei | Movement fanatic
The work with the #IMakeApps team was absolutely amazing.
Jaehyung Daniel Lee – Scuba Diver
Jaehyung Daniel Lee | Scuba diver
The campaign was picked up by The Drum, receiving a 5* review.
Niek Bokkers | Adventurer
Sterling Udell | RV nomad
Expanding the Campaign
For every story captured, we designed and produced bespoke social media and digital content to engage wider audiences.
And to accompany Google’s Playtime 2018 in Berlin, we launched an expansive out-of-home advertising campaign across the city. The campaign was picked up by news outlets like The Drum, who gave it five star.