OpenTable
Iconic Influencer Campaign

Social-first campaign pairing iconic celebrities & restaurants to drive bookings on OpenTable's Platform.

Client

OpenTable

What we did

OpenTable celebrates the best restaurants on its platform with its 'OpenTable Icons' awards. Our brief? Turn that list into bookings, with a social-first influencer campaign worthy of these Icons.

Diners trust a local over an advert. So for OpenTable's London Icons, we cast the equally iconic Londoner Clara Amfo to dine and chat with the chefs - no scripts, just conversation. Shot 9:16 to play like an organic, social-first insider tip.

Drove bookings to 'OpenTable Icon' Resturants. The campaign was then successfully expanded to include YouTube-first & meta adverts.

Trinity x Clara Amfo

Darjeeling Express x Clara Amfo

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