Celebrating YouTube’s diverse and creative community across Europe, we designed the visual identity for a series of photography-led books and a print advertising campaign.


What we did

Making a diverse community visible

Unless you watch YouTube regularly, it’s easy to miss out on the amazing videos posted by so many artists, musicians, comedians, poets and painters, expressing themselves and what they love.

YouTube was looking for ways of making the voices of their creative community in Europe more visible and brought us on board to reach industry professionals and policymakers.

Europe wide campaign

Through print, digital and press campaigns, we set out to share the wide range of creativity and diversity available on YouTube’s video platform.

The hardback book we created was given out at industry events with us designing a new edition for 2019.

Multi-language impact

From newspaper wraps to double-page spreads, we translated our ads into multiple languages to reach audiences across Europe.