Intel
Capture the technical partnership behind Shakespeare's first real-time 3D avatar, giving both the Royal Shakespeare Company and Intel a reason to be talked about.
A world-first deserves to show its workings. We built a behind-the-scenes docuseries revealing how Intel's hardware rendered live actors into 3D avatars in real time, wrapped in a full social-first (Snapchat) campaign to pull in younger audiences.
Campaign won a Silver Cannes Lion.
The brief was multifaceted with a mini documentary series looking behind the curtain of how Intel's technology made it possible for the first time to capture an actor's movements and render them as a 3D avatar - all in real time.
Alongside this, we ran a full digital campaign spanning strategy, creative direction and asset creation to drive ticket sales and create a positive brand uplift for Intel.
Social media was integral to the campaign to help ensure the project reached a new diverse and varied audience, not just existing fans of Shakespeare and the RSC. Bespoke content for all platforms, including Instagram stories, Facebook canvas, Snapchat filters and a huge bank of gifs, images and short videos were part of what drove the successful campaign.
