Building Shakespeare's first real time avatar. We partnered with Intel and the RSC for the Silver Cannes Lion winning production of The Tempest to bring the groundbreaking performance to life outside of the theatre.
The brief was multifaceted with a mini documentary series looking behind the curtain of how Intel’s technology made it possible for the first time to capture an actor’s movements and render them as a 3D avatar - all in real time.
Alongside this, we ran a full digital campaign spanning strategy, creative direction and asset creation to drive ticket sales and create a positive brand uplift for Intel.
The Teaser Trailer
The 3 Minute Edit