Bafta
BAFTA Campaign

We revived BAFTA’s Film, Games and TV Awards in 2019 and 2020 as a bold, contemporary event.

Client

Bafta

What we did

Design
Graphics
Billboards
Event Content

Modernise BAFTA's brand and reach new audiences without losing the authority and heritage built over more than 70 years.

Heritage can sometimes feel distant. We centred the campaign on current actors' raw, honest journeys - from early setbacks to breakthrough moments. Capturing the same 70-year legacy, but carried forward by the people living it today.

Gave a 70-year-old institution a more contemporary, authentic campaign built around the talent of tomorrow - reaching new audiences, with the same authority.

Believe you will

To promote the 2019 Film Awards, we brought the actors’ personal stories to life across cinema adverts and other digital assets. The trailer combined found footage with film clips and a voice over constructed from BAFTA’s interview archive. Including actors like Daniel Kaluuya, Eddie Redmayne and Kate Winslet, it offers rare glimpses into their vulnerabilities and triumphs.

BAFTA Campaign advertising

I was scared, of course I was scared
Daniel Kaluuya – Actor

Sharing the moment

On national billboards, posters and other out-of-home advertising, we chose a singular format, using dynamic black and white portraits of celebrities at the BAFTA Film Awards. Each image captured powerful, candid moments, from anguish and excitement to pure joy, revealing the genuine emotions of people behind the mask of stardom.

BAFTA campaign advertising

Gramafilm advertising billboard

Kate underground

BAFTA games brochure

Honouring determination

For the Games Awards, which showcases the best in games design globally, we produced a digital illustration for the brochure cover showing a determined young girl on an adventurous journey. Expanding upon this theme and style, we also created a unique visual identity for the awards ceremony’s digital and print material.

Brochure Design Bafta

Inspired by self-reflection

The Television Awards followed another path, based on the power of TV. This inspired a visual identity using moiré, a pattern that appears when cameras are pointed at TV screens. Graphic elements of moiré designs were used for the brochure cover and all other digital and print material.

2020

We were invited to continue the journey theme and challenge audience perceptions, showing BAFTA as an inclusive brand that champions people and creativity.

BAFTA brochure design

The perfect imperfect

We based the visual identity for the Film Awards on a hand-crafted illustration of tree rings, emphasising the beauty of growth and irregularities. On printed material, the tree rings were debossed and a gold foil ring was added, symbolising a winning year in an actor’s life.

Championing creativity

For the Games Awards, we created a digital illustration for the brochure cover and turned it into an animation that played at the opening of the ceremony. The image spotlights the creative and diverse people working hard to design, make and release a game.

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