Hyping up YouTube Music's hottest artists, albums and awards with above-the-line advertising and social media campaigns designed for UK, Europe and America
Having recently rebranded and relaunched their Music streaming service, YouTube Music were keen to make a splash with fresh designs for their campaigns, visuals & socials.
Celebrating new album releases, artists & award ceremonies across the world YouTube asked us to design, create & craft OOH & Social Assets for UK, Germany, France and America.
Featuring Gramafilm favourites like Wet Leg, Little Simz, FKA Twigs and of course, ABBA, we've had a lot of fun supporting artists across the world.
#ArtistOnTheRise
In an effort to support more artists getting discovered at every phase of their career, YouTube Music kickstarted a two-part campaign focusing on both #Released albums and a selection of new #ArtistOnTheRise talent.
With new artists and albums constantly popping up, we soon found ourselves designing and delivering weekly assets across the UK, France & Germany.
Alongside regular Out of Home billboards for Holland Park Roundabout, Meridian Steps, NY Megazilla and the LA Marriott, we also adapted our assets for social engagement, ensuring artists re-shared the work on Instagram.
Holland Park Roundabout
LA Megazilla
4
Countries
222
Artists
300+
Assets
YouTube #Released
#Released also welcomed new additions to the scene, celebrating new albums, songs & collaborations from established artists such as Dave, Ed Sheeran, Elton John & Bruno Mars.
Coinciding with YouTube Music’s weekly RELEASED playlist, we created a recognisable visual identity to drum up excitement from social media to high streets, with each artist requiring multiple designs across different poster and screen formats.
YouTube to the Tube...
Alongside #Released and #ArtistOnTheRise, we also designed bespoke campaigns across the Brit Awards, YouTube Shorts, Livestreams, MOBOS awards & Live Aid. Take a look here.
Feature in the Gramafilm Zine
A physical celebration of our creative partnerships, GramaZine gave our YouTube Music work pride of place with a double-page spread featuring this amazing collaboration.
