Design
Billboards
Graphics
Photography
Localisation
Influence policymakers in YouTube's favour by demonstrating its impact on jobs, businesses and the wider creative economy.
Another economic report would likely get filed and forgotten. So, rather than tell the story, we showed it - creating a UK-wide billboard campaign featuring local creators who'd built global businesses, placed in their very own hometowns. Impact made immediate.
Helped bring YouTube's economic impact into public & political view - fueling continued momentum & contributing to $25.7B in ad revenue in 2024.
Run across the UK, Germany and France, we’ve captured and championed 25 of YouTube’s most inspirational Creators.
But no matter how different they are, they all have something in common. They are all driven. They are all determined. And they have all benefited from being on YouTube.
25
Creators
3
Countries
60m
Million Subscribers
The ATL campaign — in collaboration with Studio Nari and YouTube Creative Studios — used still photography across out of home billboards, press and social.
In striking monochrome, the photographs show each of these inspiring creators in their own environment, emphasising the diversity of their cultural contribution.
Alongside the campaign running Europe wide in OOH UK/Paid Social, we also made hyper-local placements heroes featuring creators in their hometown. From Robbie Lyle in London, to Rick Shields in Manchester, we made sure we covered every part of the UK.
After all, the rich and diverse culture which makes up our DNA occurs across the country. YouTube's simply allows them to reach further afield.
The way he captures people just has this raw and unguarded quality, and that was a perfect fit for the YouTube shoot.Nick Warry – Producer
Throughout the past 15 years, YouTube have always been one of our closest partners. So, when they approached us to help on a campaign that would showcase some of the incredible talents who have built careers on the platform, we were excited.
After all, we're no strangers to celebrating YouTube's community!
Check out the amazing work we did with YouTube Music, spotlighting YouTube Music's favourite artists, albums and awards with assets across Europe and America. Or our first YouTube Book, celebrating YouTube’s diverse and creative community across Europe
