Filming under partial lockdown
After conducting virtual recces in pre-production, we filmed Tour Leaders at multiple sites across England under partial lockdown, with tight Covid-19 rules.
Branded video project bringing Amazon’s Fulfilment Centre tour to people around the world.
Client
What we did
Brief
Brief
Keep Amazon's popular Fulfilment Centre tours reaching a global audience when the pandemic shut down in-person visits - critical to keeping their recruitment drive alive.
Approach
Approach
Moving the tour online risked losing what made it special: real people. So we filmed actual Amazon employees guiding audiences through the factories. Giving the most trusted, human face to operations when human connection mattered most.
Result
Result
We captured Amazon's culture so well, the film became required onboarding viewing for every new hire. 'The best piece of marketing collateral we've ever made.' - Amazon SVP
Making a popular tour accessible
Since the pandemic began, Amazon hasn't been able to run their popular Fulfillment Centre tours, where guests can explore and learn about their cutting-edge factories.
So they invited us to capture the in-person experience through film, podcast and social media content, making their popular tours accessible to people around the world.
The best piece of marketing collateral we've ever created.
Corporate global affairs – SVP , Amazon
Getting the shot
Filming in highly-restricted areas, our teams gained access to Amazon’s high-tech robotics fields. We also used First Person View (FPV) drones, visual effects (VFX) and Movi Gimbal stabilisers to film their high-tech working processes and impressive buildings in aerial photography.
Amazon Video Production Agency
Since 2018, Gramafilm has been partnering with Amazon to deliver high-end branded content across UK, Europe & America.
Together, our mission is to craft visually stunning narratives that captivate audiences, leverage reach and influence Amazon employees & customers alike. Discover more of our Amazon projects here.
