Realising a lifelong dream, six-time world rally champion, Sébastien Ogier, gets behind the wheel of a Red Bull Racing RB7 car for the first time.
Brief
Brief
Bring the speed and drama of Red Bull Racing to digital feeds, keeping the fanbase engaged between races.
Approach
Approach
With no races to film in the off-season, we kept the energy alive with a suite of original content - from Red Bull stars crossing sports, like a rally champion's first F1 drive, to fresh edits and new concepts.
When rally met F1
Realising a lifelong dream, six-time world rally champion, Sébastien Ogier, gets behind the wheel of a Red Bull Racing RB7 car for the first time.
Learning from the legend
We captured this epic day of training with driver David Coulthard at the Red Bull Ring in Austria. Motorsport fans around the world couldn’t get enough and our film received 10 million+ views in the first week of launching across Red Bull TV and social.
One dream came true to me today
Sébastien Ogier – 5x world rally champion
Launching into 2020
With a new team name and livery to show the world, the 2020 launch was a huge moment for Scuderia AlphaTauri. And we were there to capture every angle of the memorable day.
Clear skies, perfect conditions for starting to learn about the AT01
Jody Egginton – Technical Director
