Website Content Production
We adapted all our assets for web use, launching the new Wellington boots online with a consistent visual style.
Immersive film campaign launching Le Chameau’s newest boots across social & web.
Brief
Brief
Launch a new premium boot line for the urban lifestyle market - without alienating the brand’s countryside heritage.
Approach
Approach
We combined city and countryside: building sets that transitioned between the two within a single film. Woven together with rural & urban visuals through the edit. Created hero content, cutdowns and assets for a full website takeover.
Stepping into serenity.
With the launch of their new Black Boot range, Le Chameau, renowned for quality Wellington boots since 1927, sought to break into the urban market while honouring their countryside heritage.
As the creative agency in charge, we developed an immersive campaign that seamlessly shifted viewers from city scenes to curated landscapes with elegant set design.
Hero Film
We wanted to create a sense of depth and movement.Tiago Kingwell – Director , Gramafilm
Le Chameau Social Campaign
To boost exposure and drive sales, we created engaging social cuts tailored for various platforms. These short, impactful videos captured key moments from the campaign, designed to grab attention quickly and maintain brand consistency.