Teaming up with DDB Remedy, we produced a series of short films, making Takeda’s new treatment for Crohn's disease feel relatable and accessible.
Building patient confidence
People suffering from Crohn’s disease or Ulcerative Colitis often depend on medicated infusions given at a hospital or clinic. Takeda’s new treatment, Entyvio, helps these patients regain their independence through self-injections given at home.
But for some, the idea of self-injected medicine can be scary and intimidating. To build patient confidence, we introduced Entyvio with a series of short films that are empathetic, positive and informative.
Premium yet relatable
Leading the creative process, planning and production, we provided detailed storyboards, keeping everyone on board so the production could run smoothly.
From scouting to building sets, with a 25-person crew and 33-person cast, we shot a series of films over 4 days in 4 different locations. And to create a premium yet relatable feel, we involved a dedicated art direction team from the start.