Takeda
Increase Entyvio uptake by building patients' clinical confidence in self-injection.
A step-by-step guide wasn't enough for this. We wrapped clear instruction inside a relatable human story, a woman preparing for her wedding, so patients felt understood, not just instructed.
Made self-injection feel more manageable and human, supporting Entyvio's European launch.
People suffering from Crohn's disease or Ulcerative Colitis often depend on medicated infusions given at a hospital or clinic. Takeda's new treatment, Entyvio, helps these patients regain their independence through self-injections given at home.
But for some, the idea of self-injected medicine can be scary and intimidating. To build patient confidence, we introduced Entyvio with a series of short films that are empathetic, positive and informative.
The films capture the personal experiences of a young woman, at her wedding, home and in doctor offices.
Telling multiple stories for different audiences and regions – including an injection tutorial and patient journey – we produced a modular film that could be edited and adjusted in parts.
Leading the creative process, planning and production, we provided detailed storyboards, keeping everyone on board so the production could run smoothly.
From scouting to building sets, with a 25-person crew and 33-person cast, we shot a series of films over 4 days in 4 different locations. And to create a premium yet relatable feel, we involved a dedicated art direction team from the start.
