Teoxane
Build public confidence in dermal fillers by addressing real questions and reservations, making it clear that treatment is for everyone - not just one type of consumer.
People feared fillers would redefine their features. We told three stories across three consumer profiles, capturing real skin and movement so results looked natural - enhancing, not redefining. Ensuring treatments felt right for everyone - across film, web & billboards.
Supported Teoxane's global growth - selling 40M syringes worldwide. "The work across digital and offline has been better than we ever expected." - Marketing Coordinator, Teoxane
With there being a lot of uncertainty and unanswered questions out in the general public around dermal-fillers as a cosmetic treatment, we set out to reassure and build confidence through three films that told three different stories, head on addressing common unanswered questions and also showing that there is no one person that these treatments are made for.
Take a look here...
Refresh - Olivia | Film 1
Renewed - Matt | Film 2
Empowered - Joanna | Film 3
The work that Gramafilm created across digital and offline has been better than we ever expected.Charley Clewley – Marketing Coordinator , Teoxane
We captured real skin texture and facial movements, defying perceptions that dermal fillers limit expression or make you look unnatural.
With these promotional films framing people up close, we honed in on beautiful imperfections with boxes highlighting possible areas of treatment.
We created a suite of beautifully designed assets for formats including; Out of Home, social content and in-clinic materials.
From printed billboards to digital screens, our Out of Home photography appeared all over.
A lot of people have no clue where to start when it comes to skin treatments or dermal-fillers.
So alongside producing interview films sharing Key Opinion Leaders recommendations, we also decided to built an immersive online experience and to help customers in finding a solution right for them.
As with skin routines, there is no one-size-fits-all. So, our Headless CMS Web Platform guided users to their own tailored skin treatment through a series of questions.
We built an algorithm which would display more relevant model photography through attributes such as age, gender and race, increasing their user's sense of trust & understanding.
All working towards humanising Teoxane's solutions, supplying unique treatments for unique people.
The entire team at Gramafilm have been fantastic to work withCharley Clewley – Marketing Coordinator , Teoxane
Gramafilm craft compelling video content specifically for the health & beauty industry. Trusted by brands like Entyvio, Neighbourhood Botanicals and Teoxane, we combine storytelling with cutting-edge technology to bring authentic experiences to life. If you're looking for a London-based video production partner to elevate your healthcare brand, give us a message.
Discover more of our Health & Beauty Video Production.
