Creative Production Studio since 2008
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Nordcurrent
Cooking Fever

Creative Production Studio since 2008
  • LDN  --:--:--
  • LA  --:--:--

Video game developer Nordcurrent invited us to create the first TV commercial for Cooking Fever, their award-winning mobile game.

Client

Nordcurrent

What we did

Commercials

Brief

Launch a hit mobile game's first TV commercial to ramp up downloads.

Approach

The best ad for a game is the feeling of playing it. We built a deliberately fast, high-pressure commercial that mirrored the panic of the actual game, hooking player curiosity in seconds.

Result

Scaled mobile downloads by 250% across the US, forcing a rapid UK rollout that helped propel the game toward its current 500 million global download milestone.

250%
Increase in Downloads

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