Video game developer Nordcurrent invited us to create the first TV commercial for Cooking Fever, their award-winning mobile game.
Client
Nordcurrent
What we did
Brief
Brief
Launch a hit mobile game's first TV commercial to ramp up downloads.
Approach
Approach
The best ad for a game is the feeling of playing it. We built a deliberately fast, high-pressure commercial that mirrored the panic of the actual game, hooking player curiosity in seconds.
Result
Result
Scaled mobile downloads by 250% across the US, forcing a rapid UK rollout that helped propel the game toward its current 500 million global download milestone.
250%
Increase in Downloads