Isomorphic Labs
Isomorphic Labs had just raised $2.1BN to help solve disease with AI. Our task? Introduce them - and their mission - to the world.
A mission this human shouldn't be told through numbers. Rather then cold-stats & complex AI, we chose to tell it through people - filming documentary style inside Isomorphic's offices. Real people, real passion. Making the human stakes of their mission impossible to ignore.
Served as the central marketing asset for Isomorphic Labs' $2.1BN raise - one of the largest AI funding rounds ever - and became Demis Hassabis' most-liked LinkedIn post to date.
Isomorphic Labs is on a mission to solve all disease.
Founded by Nobel Prize winner Sir Demis Hassabis - the mind behind Google DeepMind - they just secured one of the biggest Series B funding rounds in AI history: $2.1 billion.
Since 2023, we've been the only crew allowed inside their walls - so when this massive funding moment arrived - the time was right to introduce them to the world.
$2.1bn
Series B Funding
Series B Announcement Video, Brief
The brief was both simple and enormous. Introduce Isomorphic Labs to the world for the first time - stake their claim as the definitive leader in AI-driven drug discovery, capture the global scale, simplify the complex science - and do it with the human, documentary lens that has defined our work together.
The $2.1bn Series B announcement gave it the perfect moment to land.
Funding Announcement Film, Approach:
Rather than get lost in the numbers, we got lost in their mission - solving all disease.
To drive home the deeply human stakes of their work, we embedded ourselves inside Isomorphic's global offices - observing and filming how their teams actually work, and capturing the energy of a culture that genuinely believes it can change medicine forever. No scripts, no staged setups.
Demystifying the complex
Alongside the people, we also had to capture the science - but what Isomorphic does defies easy explanation. Our job was to find a way in that didn't require dumbing it down, just opening it up.
We mapped 3D animations over real footage of cells to visually bridge the gap between the digital and biological worlds. Translating their mind-bending computer science into visually stunning visuals.
It looks excellent. Really feel that this delivers on the brief and is exactly what we had in mind. Thank you all!Mari Barlow – Brand and Communications Director , Isomorphic Labs
The Result
From the global stage to the intricate details of the lab, the manifesto captured everything the brief demanded - the $2.1 billion milestone, the incredibly complex science and the human mission behind it all.
