Helping Amazon #EmbraceEquity this International Women’s Month, showing how they're helping to bring more girls into STEM jobs.
Brief
Brief
Attract more women into Amazon's technical and STEM roles with a film for International Women's Day.
Approach
Approach
Diversity statistics rarely make someone picture themselves in a role. We profiled a real Amazon employee and built the film around her experience, using a character-led story rather than corporate messaging.
Stepping into STEM
To celebrate 2023's International Women's Month, Amazon embarked on a mission to spotlight the amazing journeys of their female employees - hoping to motivate and empower more women to dive into the world of STEM.
We captured the story of Janet T. Phan. A Senior Technical Product Manager at Amazon, who does so much more.
You can read more about Janet's journey into tech here.
Amazon's initiative, in collaboration with amazing people like Janet, is paving the way towards a more diverse and inclusive tech industry. It's what makes us proud to partner with them!
At Gramafilm, we're also pushing for more representation in film. Check out our interview with producer Jessica Palmarozza, discussing what more can be done for #EmbracingEquity.
We were very happy with the end result! Gramafilm went above and beyond to make something that was so much better than what we could have done in our onsite studio alone.
Sarah Tapp – PR Manager , Amazon
