Producing Practical Effects
With the help of an old laptop with a hole cut through, we blasted clear rubber from a CO2 cannon layering it with pyrotechnics to create the moment of impact.
Bitpanda are a modern, innovative personal finance company.
Client
Bitpanda
What we did
Brief
Brief
Drive downloads of Bitpanda's new iOS app.
Approach
Approach
We left the laptop in the past - literally. Using a CO2 cannon and pyrotechnics, we blasted a phone clean through a real laptop screen on set, making the shift from desktop to mobile impossible to miss.
Result
Result
At launch, Bitpanda's app became the No. 1 finance app. The company has since grown to 7.4M users and €371M in revenue.
With a huge fanbase wanting an iOS version of their hit app, we created a slightly surreal online advert letting Mac users know they can finally leave their desktops behind and trade on the go.
Creating it on set allowed us to capture a more genuine performance and realistic visual look. This was all then beefed up in post production.
