Competitive jetpack flying
As a further celebration, we created an addictive online game where you had to jetpack as far as possible before running out of fuel. Collecting Android related objects refueled, just watch out for the bugs!
As part of Android’s 10 year celebration, we illustrated an energetic scene filled with brand references, developed an online game and designed an event activation.
Client
What we did
Brief
Brief
Reinforce developer loyalty and platform share at a major milestone, keeping top app builders committed to Android.
Approach
Approach
Loyalty is rewarded by being seen. We built a dense illustrated cityscape stuffed with Android in-jokes, easter eggs and references only devoted developers would catch, celebrating the community's culture and rewarding the people who stay inside it.
Result
Result
Turned a milestone into an interactive moment of community pride, deepening engagement with Android's most committed developers rather than broadcasting a generic anniversary message.
We designed a 3D jetpack to wear as guests stood between prop clouds and the illustration printed 4.5m wide to get their perfect Instagram shot.
