Animated video series, highlighting the Twitter developer community and their incredible work created with Twitter's API.

Animated Developer Marketing Campaign

With an upcoming refresh of their Developer Platform, Twitter asked us to produce a creative online video campaign to engage and excite their international developer community.

Hoping to inspire others to get involved, we set out to shine a light on the incredible people behind the code.

And with a global lockdown in full swing, it was going to be a fun challenge.

Reflecting the Community

To capture this global group built around Twitter's API, we created four deep-dive Developer Stories.

Wanting to highlight & appreciate the unique journey of each developer, we created a campaign of candid conversations to bring their individual experiences to life.

This authentic focus on their backstories showed anyone in the world can be a developer with #TwitterDev platform. A platform already home to some incredible people.

Introducing Tracy
Twitter - Behind the Code - Tracy Chou

Behind the Code...

Ex-Pinterest lead developer, activist and creator of Block Party, Tracy Chou, uses the Twitter API on her mission to block out hate - building solutions for better user control, protection, and safety.

Bringing a human centric approach to the wonderful world of code.
Twitter - Behind the Code Janique-ka John

Janique-Ka John | Frontend Engineer

Twitter - Behind The Code - Samir Al-Battran

Samir Al-Battran | Tweepsmap Founder

We wanted an art-first approach to our brand identity that encompassed emotion and expression.

Donna Lamar, Twitter X

Creating the look...

With a rich variety of developer backgrounds, Twitter’s Imperfect by Design branding update connected their stories visually.

Imperfect by Design uses ripped, imperfect aesthetics to reflect Twitter’s layered, overlapping & organic platform. We built on this idea, developing the illustration, animation & brand lockup to be used across all assets.

With our interviews constrained to lockdown video-calls, this animated, layered approach not only conveyed the platform's diversity but also added motion & depth to their stories.

From passion projects to successful businesses, bringing their unique and personal stories to life in this campaign was an extremely inspiring project to be part of.

Ben Corr – Creative Director

Inspiring others to #BuildWhatsNext

This animated series was part of a wider Twitter Developer Engagement Campaign inspiring new & old developers to get involved with Twitter's latest API.

Alongside highlighting the incredible people already #BehindTheCode, we created a Hero Film motivating developers to #BuildWhatsNext.

Sparking creativity and showing developers its never been easier to develop with Twitter API.

Take a look here.