We joined forces with Nakheel, leading Dubai developers, and their agency Ochre to showcase their latest rebrand with an award-winning manifesto campaign.
Brief
Brief
Give one of Dubai's most established developers, Nakheel, a manifesto film to announce its rebrand.
Approach
Approach
Even Dubai's most established developer couldn't let property alone embody a brand refresh. So we put senior leadership in front of the camera instead of buildings, tying Nakheel's legacy to its future ambition around happiness and prosperity.
Result
Result
Our work for Nakheel caught the attention of TransformMagazine, which awarded the campaign three Golds, two Silvers and three Bronzes in just one round of MEA awards.
Award-Winning Content
Our work for Nakheel caught the attention of TransformMagazine, which awarded the campaign three Golds, two Silvers and three Bronzes in just one round of MEA awards.
- Best brand architecture solution - Gold – Nakheel and Ochre
- Best brand evolution (corporate) - Gold – Nakheel and Ochre
- Best visual identity from the property, construction and facilities management sector - Gold – Nakheel and Ochre
Namaan Atallah | CEO | Nakheel
Rasha Hasan | COO | Nakheel
Supported with Interview Videos
Alongside the Manifesto, we created Interview Videos with Nakheel Senior Leadership Team which reflect the personal motives behind these developments. Speaking to C-Suite personnel we saw how Nakheel measure their success on people's happiness and prosperity.
