Partnership films for Google Cloud and Formula E, capturing how AI is reshaping motorsport.
Google Cloud is using the latest AI to transform businesses around the world. None quite as fast-paced though, as Formula E.
Over the last couple of years, Gramafilm has been helping capture that partnership through a series of films - spanning social and beyond. Two different brands; one story.
As Principal AI Partner of the FIA Formula E World Championship, Google Cloud is integrating Gemini across the entire series.
On the track, it's powering real-time strategic decisions. In the broadcast, millions of fans are getting closer to the action than ever through the AI-driven Strategy Agent. And behind the scenes, digital twins of races and events are helping the sport reduce its carbon footprint.
Three big ideas. One partnership. A lot of film to make.
