Partnership films for Google Cloud and Formula E, capturing how AI is reshaping motorsport.
Client
What we did
Brief
Brief
Showcase Google Cloud's high-speed AI processing, with the highest speed partnership possible - Formula E.
Approach
Approach
You can't see AI processing speed - so we made it visible. We tested Google Cloud's AI in Formula E, the fastest sport there is - capturing real race-day footage and interviews, with cuts split across Instagram (B2C) and LinkedIn (B2B).
Result
Result
Accelerated - excuse the pun - Google Cloud's AI-driven surge with revenue up 82% year-on-year to $24.8B.
As Principal AI Partner of the FIA Formula E World Championship, Google Cloud is integrating Gemini across the entire series.
On the track, it's powering real-time strategic decisions. In the broadcast, millions of fans are getting closer to the action than ever through the AI-driven Strategy Agent. And behind the scenes, digital twins of races and events are helping the sport reduce its carbon footprint.
Three big ideas. One partnership. A lot of film to make.
