Social-first series for Google Cloud, featuring top industry leaders answering candid questions on sustainability, AI, security, and more—no filters, just honest insights.
Client
What we did
Brief
Brief
Create a B2B campaign for Google Cloud that actually gets watched - encouraging more enterprise customers to adopt G-Suite.
Approach
Approach
Enterprise leaders scroll like everyone else. So we built The Pack: a social-first B2B card game that put unscripted-prompts towards industry leaders - peers to our audience. Steering them gently toward why Google Cloud is compelling, without feeling like an ad.
Result
Result
Scaled from a handful of films into a global programme interviewing top tech leaders, consistently beating standard B2B benchmarks.
Social-First Google Series: Unpacking the Pack
Ever wondered what happens when industry bigwigs like Sir Martin Sorrell and Petra Alund face off with a deck of surprise questions?
Google Cloud and Gramafilm have got you covered with 'The Pack,' a social-first series that delivers genuine, expert responses right to your feed.
Google Cloud, The Pack - Sir Martin Sorrell
In this hero episode, Sir Martin Sorrell delves into AI—with a few surprise question along the way. With our luminaries arriving completely unaware of what 'The Pack' had in store, we captured their authentic responses in a human, entertaining, and digestible format.
Google Cloud, The Pack - Carme Artigas
Google Cloud, The Pack - Mauro Capo
This is a fab production - well-edited, well-produced and a very entertaining video.
Rahiel Nasir – Research Director at IDC Europe
Alongside hero film's, we created two social-cuts per interview, tailoring dimensions for LinkedIn, Instagram and YouTube. We also supplied Google Cloud with a suite of stills for web use, all while preserving the authentic behind-the-scenes feel.
