Drive sign-ups for Android’s Developer Challenge by creating a viral "lift-off moment" to maximise attention and entries.
How better to create a “lift-off” moment than with a real-life Jetpack man? We swapped dry developer comms for a high-energy, viral spectacle - while also delivering a literal nod to Android’s newest toolkit, Jetpack Compose.
This unmissable stunt delivered: 3 million views and Android’s most signed-up Developer Challenge ever.
To mark the latest Android Dev Challenge, Android asked us to create a lift-off film.
Who better to help launch it?
Then real life jetpack legend Richard Browning of Gravity Industries.
3000000+
Views across launch video
As well as generating 3 million+ social media views, our production drew an enthusiastic crowd on the day as we filmed the gravity defying stunts. Landing a spot in the local newspaper, we even caught the attention of a local UFO club who raced to find answers of what we were up to.
Racing across rough terrain at nearly 90 miles per hour, we required FPV drones that could match our pace. And who better than drone lord Andrew Lawrence?
This launch video just got things off the ground.
Discover how we expanded the Jetpack heroes into an animated & illustrated identity for the #AndroidDevChallenge and other Android initiatives.
Read more here.
