From ‘who’s that?’ to ‘I need that!’ - how we made challenger brand, SCAYLE, impossible to ignore in a legacy-heavy market.
Through close collaboration, we brought Enterprise Evolutions V2 to life - a sleek, strategic campaign built to showcase SCAYLE’s newest features, build credibility, and prove it's not just competing with the big names - it's outpacing them.
The Challenge
With new incredible features, tailored for high-volume B2C retail, SCAYLE already outperforms competitors on key benchmarks. But none of that matters if the right people aren't hearing the story.
Concerned many retailers were stuck in their ways with legacy brands, SCAYLE needed to break through the noise, get in front of the right decision-makers, and demonstrate that there was a faster, more efficient solution available.
Product Demo - Analytics
Hypreel - Storefront
Working with SCAYLE, we created a Full-Funnel Campaign specifically crafted for enterprise eCommerce decision-makers. We built Hype Reels to drive top-of-funnel awareness and created clear Product Demos to explain key features mid-to-bottom funnel, designed to convert and reinforce SCAYLE’s position as an industry innovator.
All tied together with our sharp, cohesive animation style.
5
Demo Films
60
New Features
4
Hype Reels
Hype Reels
Deliberately fast and digestible - we designed the Hype Reels to act as top of funnel pieces that can grab attention on crowded CFO LinkedIn Feeds against well-funded competitors.
But speed wasn’t just a format choice - it mirrored the SCAYLE experience. Quick, frictionless, and efficient. These reels were built for social-first placement - scroll-stopping, brand-led, and primed for click-throughs.
Demo Films
While the Hype Reels sparked interest, the Demo Films were designed to drive conversion. We produced five host-led walkthroughs with SCAYLE’s internal team, focusing on features that mattered most to large-scale retailers.
These videos were placed on SCAYLE’s website, where viewers - already primed for detail - could dive deeper into the product.
Our Animation Approach
To visually tie the campaign together, we created a custom animation style that reflected SCAYLE’s product design: precise, clean, and high-functioning. We developed a toolkit of UI transitions, iconography, and text treatments that could flex across formats -from Hype Reels to Demo Films - without losing consistency.
