Animating a realistic setting
Initially, we planned to film on-set with a group of actors interacting with the device. But then the Covid-19 pandemic hit and we quickly had to find a new solution.
Introducing the LG Styler to the UK market, a high-tech steaming device for clothes worthy of care.
Client
LG
What we did
Brief
Brief
Increase sales of the LG Styler by making an unfamiliar smart appliance feel essential - rather than novel.
Approach
Approach
We built familiar home scenarios classic clothing routines we all know, using 3D where needed to demonstrate the product's functions without breaking the realism of the film.
Result
Result
Created a relatable product story that helped position Styler as an everyday utility, contributing to growth beyond 2M global sales.
Showing a range of capabilities
We created four animated films showing the LG Styler’s different capabilities, from refreshing delicate dresses to removing bacteria on teddy bear rucksacks.
LG Styler | school uniform
LG Styler | teddybear
