Branded film series showcasing how one high street bank is making a difference across the country.
It All Starts With a Spark.
Behind every significant impact, there is a spark. The catalyst for change.
Working with M&C Saatchi, we showed how one high street bank’s grants provide this spark, helping organisations and their users across the country progress in life.
In partnership with the Trussell Trust, this High Street Bank has supported people unable to afford the essentials. Together they've increased the number of food banks offering financial inclusion services from 43% to 75% by March 2025.
It's about working to maximise the incomes of individuals and families.
Nigel Oanea-Cram – Financial Inclusion Manager, The Trussell Trust