AI-Research lab, Anthrogen, came ready to make some noise.
They’d just built Odyssey - an AI platform capable of designing new proteins, the molecules that drive all life on earth. Design a new one, and you could cure a disease. Odyssey can design thousands.
Our task: make the world feel the weight of that.
The Challenge
The tech behind Odyssey is invisible - it lives in code and data.
102-billion-parameters to be exact.
Anthrogen, a small seed-stage biotech, was coming out of stealth with the launch of Odyssey. They needed to build awareness among scientists, the press, and investors, setting the tone for their Series A fundraising.
So, how do you film a breakthrough that exists entirely in data? Breaking down one of the most complex AI models into something an investor, a journalist, and a scientist could all feel - simultaneously, in under two minutes.
Our Approach
Instead of data, we filled the film with something tangible. Real footage of the natural world - real biology, real organisms.
Both visuals and script drew on a central idea: proteins have been shaping all life on earth for 3.8 billion years - Odyssey is dramatically accelerating that process.
Once you ground the audience in that scale first, the significance becomes evident - no code needed.
Our aim wasn’t to explain the model. It was to make the world feel why it matters.Natalia Galvau – Creative, Gramafilm
Alongside the natural visuals, we commissioned an original Hans Zimmer-inspired score to set the visionary & emotional stakes before anything else.
Not a tech soundtrack. Something that felt like discovery.
The natural visuals were also used to expedite a tight production window, using & treating stock footage to deliver a powerful manifesto within a budget & timeline this agile startup needed.
Really appreciate your guys' work in having the launch go as well as it did. Thousands of likes across X and LinkedIn with over a million impressions collectively!Ankit Singhal – CEO, Anthrogen
The Result
The launch film became Anthrogen’s key asset for unveiling Odyssey. It helped this ambitious six-person startup stand out, build credibility with investors and scientists, and pave the way for Series A funding and future platform growth.
