AI Platform Launch Film. Revolutionary Tech, Accessible Story.
Client
Latent Labs
What we did
Brief
Brief
Launch Latent X - a generative AI protein platform - from scratch, making complex science clear to investors, scientists, and users alike.
Approach
Approach
Dumbing down loses experts; overcomplicating loses everyone else. So, we showed real-world lab validation to keep experts engaged, then used precise - beautifully rendered - 3D protein renders to turn complex concepts into a visually arresting film for investors and public.
Result
Result
Since the launch, our hero video helped drive massive commercial uplift. Setting the foundations for Latent-X2 launch, securing major AWS collaborations and building a robust pharma and biotech pipeline.
What if designing life-saving proteins was as simple as clicking a button?
Latent Labs turned that vision into reality. Their generative AI platform, Latent-X, is revolutionising protein design - and these ex-DeepMind alumni trusted us to tell their story, just as we did for Google DeepMind.
AI Drug Discovery Launch Film - Generative AI Made Compelling
Latent-X simplifies protein engineering with an easy-to-use platform, yet the science behind it is anything but simple. Our challenge was to tell that story clearly.
We set out to excite, educate, and inspire, showing real-world lab validation while making the technology accessible to a non-technical audience. The goal? Make cutting-edge science feel accessible and exciting in under 60 seconds.
Their very first piece of content, this film is now being used to launch Latent-X globally, supporting investor outreach, platform sign-ups, and early-access program growth.
