Coca-Cola Europacific Partners
CCEP’s community impact programmes were changing lives across 31 markets. But these incredible stories remained local, lonely and often - lost in translation. Our challenge? One global CSR film campaign that feels human and travels.
We used documentary storytelling to bring a human lens to CCEP’s community programmes. Filming in Jakarta, Cuenca and Brussels, we let participants tell their own stories, connecting local experiences into one authentic global CSR campaign.
Brought the collective impact of CCEP’s 31 community initiatives into focus, transforming diverse local programmes into one unified global CSR campaign across 11 films and 18 stills.
CCEP’s corporate social responsibility programmes are as varied as its markets.
In Jakarta, Cuenca and Brussels alone, that means youth training, inclusive craft workshops and support for local businesses. Each programme had its own audience, partners and language.
What CCEP didn’t have was one story that connected them.
In Brussels, Hassan’s youth centre Capital gives young people a space to learn, grow and find support. CCEP funds the Capital-Hub, ensuring this safe space stays open 7 days a week.
In Cuenca Spain, Mobhu’s furniture workshop gives disabled residents both a craft, a sense of purpose - and ultimately, a community. Its founder, Marta, built the business with training and mentoring from CCEP’s programme for female entrepreneurs.
We found the common thread; human impact.James Morton-Haworth – Creative , Gramafilm
Rather than simply cut down the hero film, we created a standalone '60 Seconds With' social film. Designed specifically for social audiences, it gave the campaign a fresh perspective, extending its reach and extracting more value from the original production.
