Create viral, scroll-stopping Red Bull social content without relying on significant spend.
Spend buys polish, not virality. We knew the most viral social content feels native to the platform. So we filmed this like UGC - light, unscripted - then paired BMX rider Kriss Kyle with rugby star Jack Nowell to maximise cross-audience reach.
3,500,000 views from one shoot day .
Scroll-stopping Red Bull Content
As a Red Bull partner for 15 years, we know how much they love content that makes an immediate impact.
This time, the brief was simple: no long builds, no complex stunts—just fast, thrilling action designed to grab attention and be shared instantly. And we had the perfect duo to make it happen: Kriss Kyle and Jack Nowell.
No Long Set-Ups, Just Action
We've worked with Kriss before on Don't Look Down, a breathtaking, long-form Red Bull documentary that followed his two-year journey to BMX 2,000 feet above the ground. But this time, the brief was different: Red Bull wanted something quick, snappy, and built for social. No long builds—just pure, shareable action from the start.
And, just like before, Kriss's vision started with a sketch...
Combining Worlds
This time, Red Bull fused two sports in a way no one had seen before: BMX and Rugby.
Enter Kriss Kyle, BMX legend, and Jack Nowell, international rugby star. Our mission was to transform a rugby pitch into an exhilarating BMX playground, bringing Kriss' vision from paper into an endlessly shareable reality.
Our goal was to deliver multiple fast-paced, high-energy videos built for social platforms like TikTok & Instagarm – designed to stop thumbs mid-scroll.
With about 85% of users watching social media on mute, we incorporated engaging graphics and subtitles to maximise viewer engagement.
From just one shoot, we generated seven unique pieces of social content, ensuring Red Bull's investment went the distance. We made every moment count, carrying the impact across multiple platforms while staying within budget.
Want to see how we've maximised the impact of other Red Bull moments?
Check out our work capturing Barnstorming – turning seconds of high-octane action into compelling branded content.
