Creative Production Studio since 2008
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Jeton
Fintech Ambassador Social Campaign

Creative Production Studio since 2008
  • LDN  --:--:--
  • LA  --:--:--

Social-first content campaign with fintech ambassador Alexis Mac Allister.

Client

Jeton

Brief

Put fintech startup, Jeton, on the world stage with World Cup winner Alexis Mac Allister.

Approach

The real challenge was speed: 36 social assets, one World Cup winner, four hours. We planned every setup meticulously beforehand, moving between props and looks seamlessly - keeping Alexis on the ball the entire shoot.

Result

Delivered 36 social cuts in four hours, giving Jeton a World Cup-winner-fronted campaign built for 100+ markets.

Challenge - Making Every Minute Count

Jeton’s brief was clear but demanding: deliver a full ambassador asset suite with Alexis Mac Allister in just four hours. With multiple deliverables, bilingual content, and a single chance to film with the talent, the project required flawless planning and nimble execution.

500,000
views

Response - Fast Footwork, Fintech Style

Careful pre-production, scripting, and storyboarding meant no time was wasted on set. With years of experience working alongside Red Bull’s elite, we knew how to set the stage for Alexis. Though he thrives under pressure, keeping him relaxed was key to capturing authentic moments.

This balance of speed and comfort helped us deliver a 30-second hero film, 36 bilingual social cuts, soundbites, and a suite of retouched photos. Filmed in landscape with cropping flexibility for multi-platform use, every asset was crafted to perform globally. The campaign hit big, racking up over 500k views - a fintech win with a world champion.

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