Social-first content campaign with fintech ambassador Alexis Mac Allister.

Client

Jeton

What we did

Fintech Ambassador Video Production

Jeton, a global digital wallet provider available in over 100 countries, came to us with a clear challenge: create a high-impact international campaign with World Cup winner Alexis Mac Allister that would elevate their global profile.

We knew Alexis had the skills to perform on the football field - but with 36 social cuts to shoot in just four hours, we had to prepare him for a whole new kind of performance.

Challenge - Making Every Minute Count

Jeton’s brief was clear but demanding: deliver a full ambassador asset suite with Alexis Mac Allister in just four hours. With multiple deliverables, bilingual content, and a single chance to film with the talent, the project required flawless planning and nimble execution.

500,000
views

Response - Fast Footwork, Fintech Style

Careful pre-production, scripting, and storyboarding meant no time was wasted on set. With years of experience working alongside Red Bull’s elite, we knew how to set the stage for Alexis. Though he thrives under pressure, keeping him relaxed was key to capturing authentic moments.

This balance of speed and comfort helped us deliver a 30-second hero film, 36 bilingual social cuts, soundbites, and a suite of retouched photos. Filmed in landscape with cropping flexibility for multi-platform use, every asset was crafted to perform globally. The campaign hit big, racking up over 500k views - a fintech win with a world champion.

Jeton_Video_Production
Ambassador_Video_Production

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