Epson
Drive sign-ups to Epson's automated ink-delivery subscription across six international markets.
Six markets usually means six separate, costly productions. We bypassed this by building a reusable 3D 'Delivery Van' asset, allowing for rapid localisation across markets, activations & channels.
Delivered two hero films and a reusable 3D asset built to run across six languages, social and TV - giving Epson cost-effective, localised reach in every market.
Epson's ReadyPrint subscription service ensures customers never run out of ink - with boxes that deliver themselves (well, almost)
With a creative concept already established, Epson approached us to bring this vision to life. The result? Two polished hero films plus a reusable 3D van asset, all ready for action across six languages, social & TV.
We started with a real cardboard van for reference, but let's be honest - cardboard and campaign life don't mix well.
That’s why we created a re-usable 3D van asset that would provide Epson with lasting value - built for reuse across campaigns, and ready to drive through any channel or format.
Gramafilm deliver John Lewis Christmas Ad-level content without having to pay through the nose.– Consumer Marketing Manager , Epson
Our companion piece shifted focus to home - capturing the calm, hassle-free world that ReadyPrint creates in everyday life. Through careful storyboarding, production, and localisation, we crafted a warm lifestyle film that resonates across different formats and markets, showing how seamlessly ReadyPrint fits into real homes and real routines.
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